Useful tips for your trade show preparations.

1. Evaluate and select trade shows carefully.
2. Read the Trade Show manual.
3. Identify your goals.
4. Define measurements of success.
5. Put your show plan in writing.
6. Develop a key message for your booth exhibit.
7. Design an open, inviting booth.
8. Advertise your show participation.
9. Order all necessary supplies, including brochures and giveaways.
10. Design presentations and demos for the booth.
11. Create a unique identity for your booth staff.
12. Train your exhibit staff before each show.

1. Set up a rotating booth schedule for your staff
2. Remind staff to record all prospect information
3. Encourage staff to greet people warmly and smile!

1. Send requested literature immediately
2. Include a teaser on the envelope or in the email subject line
3. Help your prospects take the next step
4. Keep track of your prospects
5. Analyze and evaluate your experience from trade show